Optimize your ad spend by calculating and tracking your cost per click metrics
Interactive calculator coming soon!
Cost Per Click (CPC) is a digital advertising metric that measures how much you pay for each click on your advertisements. It's calculated by dividing the total cost of your ads by the number of clicks they receive.
Understanding your CPC helps you evaluate the efficiency of your ad campaigns and optimize your marketing budget. Lower CPC rates mean you can drive more traffic to your store within the same budget, potentially increasing your conversion opportunities.
After analyzing your CPC, use our ROAS Calculator to determine if your ad spend is generating positive returns for your business.
