Calculate your cost per thousand impressions to optimize ad campaign performance
Interactive calculator coming soon!
Cost Per Mille (CPM) is an advertising metric that measures the cost per thousand impressions of your ads. "Mille" is Latin for thousand. This metric helps you understand how much you're paying for brand visibility and reach.
Monitoring your CPM helps you evaluate the cost-efficiency of your brand awareness campaigns. Lower CPM rates allow you to reach more potential customers within your budget, which is particularly important for new product launches or brand building initiatives.
To understand how impressions convert to actual revenue, check out our CPC Calculator and ROAS Calculator tools.
