ROAS Calculator
Break Even ROAS Calculator for Shopify Stores
Calculate your Return on Ad Spend (ROAS) and determine the optimal advertising budget for your Shopify store. Enter your store metrics below to get your target ROAS.
Calculate your Return on Ad Spend (ROAS) and determine the optimal advertising budget for your Shopify store. Enter your store metrics below to get your target ROAS.
Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising. A ROAS of 400% means that for every $1 spent on ads, you generate $4 in revenue.
Enter your store's metrics in the fields above, then click the "Calculate ROAS" button. The calculator will determine your break-even ROAS and target ROAS based on your desired profit margin. Use this information to optimize your ad campaigns and ensure profitability.
Learn more about gross profit margins and how they affect your ROAS targets in our Gross Profit Formula for E-commerce guide.