ROAS Calculator

Break Even ROAS Calculator for Shopify Stores

Calculate your Return on Ad Spend (ROAS) and determine the optimal advertising budget for your Shopify store. Enter your store metrics below to get your target ROAS.

Store Metrics

Calculated Results

Cost of Goods Per Order
$39.90
Payment Processor Fees Per Order
$3.42
Merchant Account Fees Per Order
$1.14
Fulfillment Cost Per Order
$5.60
Total Costs
$58.06
Percentage Cost
50.93%
Profit
$55.94
Target Net
$22.80
CPA Target (Cost Per Acquisition)
$33.14
This is how much you can spend to acquire a customer while maintaining your target margin.
Target ROAS (Return On Ad Spend)
344.00%
This is the minimum ROAS you should aim for to maintain your target margin. A ROAS of 344% means for every $1 spent on ads, you need to generate $3.44 in revenue.

What is ROAS?

Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising. A ROAS of 400% means that for every $1 spent on ads, you generate $4 in revenue.

How to use this calculator

Enter your store's metrics in the fields above, then click the "Calculate ROAS" button. The calculator will determine your break-even ROAS and target ROAS based on your desired profit margin. Use this information to optimize your ad campaigns and ensure profitability.

Learn more about gross profit margins and how they affect your ROAS targets in our Gross Profit Formula for E-commerce guide.