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Google Ads Tips & Strategies

Discover essential concepts and practical tips to improve your Google Ads campaigns and maximize your ROAS.

Understanding the Google Ads Funnel and Attribution: Key Concepts

April 10, 2025

Learn how different campaign types affect customer journey stages and how attribution models impact reported performance.

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Gross Profit Formula for E-commerce: The Most Important Metric for Your Ads

April 15, 2025

Learn how to calculate your gross profit margin and breakeven ROAS to ensure your advertising campaigns remain profitable.

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ROAS low in Google Ads?

Sometimes, this is a result of your customers abandoning their checkouts. Use Bombocart to make sure this doesn't happen.

Learn About Bombocart